I had the chance to work with Naborforce, a Richmond-based startup with markets along the East coast, to sharpen their brand identity and messaging. I developed brand personas using insights and survey research to make sure their brand speaks to their target audience: seniors and their adult children. I also created brand guidelines covering fonts, colors, tone, and positioning, and designed social and print materials to bring everything to life. These tools have helped Naborforce connect with its audience and grow with confidence.