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DESIGN AND BRAND STRATEGY

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The Bug Stop

Project type

Logo, Branding, Merch

This logo for The Bug Stop is rooted in my newer love for fly fishing and time spent on Virginia waters.

I wanted the design to feel organic and alive, with a sense of motion and flow that echoes a cast line or a drifting fly. It’s clean, natural, and a little playful — made for a place where you can grab flies, a cold beer after a successful day on the water, or firewood for your campsite that night.

Designed to feel right at home on a t-shirt, a hat, or the side of a well-worn fly box.

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