This branding for The Daily Pie mixes modern edge with a classic, familiar feel. I focused on using a playful yet clean font to reflect the brand’s focus on natural ingredients and simple, honest flavors. The color palette: vintage red, tan, black, and white pulls from classic Americana, giving it a timeless, grounded look with a fresh perspective. The overall feel is bold but approachable, a little nostalgic, and built to stand out.