Brand identity for The Secret Garden, a small flower shop nestled in the cobblestone streets of an old town center. The visual system is clean and minimal, built around organic shapes and a soft, tonal palette to reflect the calm, intentional nature of the space.

The arch motif suggests both architecture and enclosure—referencing greenhouses, garden walls, and the quiet intimacy of a tucked-away storefront. A warm terracotta color anchors the design, paired with delicate typography to balance structure with softness.