Brand identity for Wild Trail, a remote retreat set deep in the Scottish Highlands. What began as a solitary habit—following deer paths through the hills—has grown into a brand rooted in quiet exploration. Today, Wild Trail offers off-grid stays, guided treks, and space for self-led solitude.

The logo features a stylized deer, not as a symbol of wilderness in the abstract, but as a nod to the trails that shaped the experience itself. The design balances minimalism with natural texture—muted earth tones, organic shapes, and simple typography reflect the raw, unpolished beauty of the Highlands.

This is a brand that doesn’t overstate. It invites. It gives space. It’s less about getting away and more about finding your way back.